Ultra Violet: Using Pantone’s Colour of the Year 2018

New year, new favourite colour picked by Pantone to discuss, dissect and use in your décor. This year it’s Ultra Violet (18-3838) – a vivid and deep shade of purple. Coined as “inventive”, Pantone’s Colour of the Year promises to light “the way to what is yet to come”. According to Pantone it “communicates originality, ingenuity, and visionary thinking that points us toward the future”. Which is all well and good, but what does Pantone’s Colour of the Year mean for everyone else? How is it chosen and what should we expect to see now?

AFH - Ultra Violet - Pantone's Colour of the Year

How does Pantone Pick Their Colour of the Year?

Pantone’s Colour of the Year is usually based on a whole myriad of influences. It starts with high fashion runway events, analysing emerging trends and popular colour palettes; then moves onto street fashion, films as well as interior design; what colours are cropping up where? Other sectors that are taken into consideration include technology and cars – since the finishes on these need to be contemporary and fashionable for years after their production, so only colours with a stronghold on popularity will be used.

So, the team at Pantone have analysed the nuances from Victoria’s Secret to La La Land, Lexus and beyond to bring you their colour prediction.

AFH - 1 - Pantone's Colour of the Year (1)
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What Does It Mean for Ultra Violet 18-38383?

Well, in laymen’s, you can expect to see a lot more of it. Regardless of whether you think Ultra Violet is the right colour for 2018, thanks to the reputation that Pantone has, the decision will have an impact and you will see Ultra Violet around more often – both consciously and subconsciously.

AFH - 2 - Pantone's Colour of the Year (1)
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What Does This Mean for Greenery 15-0343?

When Pantone announces their Colour of the Year that doesn’t mean it automatically usurps your favourite colours (and any themes you’ve only just paid to have in the living room!!!). It simply means this shade is on the rise.

Greenery 15-0343 was picked as Colour of the Year for 2017, for instance, but that didn’t stop the meteoric rise of Millennial Pink and indoor, leafy plants reach new heights of popularity (despite being picked as Colour of the Year way back in 2016 as Rose Quartz and again in 2011 as Honeysuckle).

House Beautiful spoke to Leatrice Eiseman, Executive Director of the Pantone Colour Institute about their Colour of the Year and what it means for previously crowned colours. House Beautiful explains that “as much as Colour of the Year is a welcoming trendsetting forecast from all the brands who participate in it, we shouldn’t ever let that overrule our own preferences”. Eiseman says that “in the end, everybody has their own likes and dislikes when it comes to colour. I don’t think a trend should ever supersede colours that you really, really love.”

AFH - 3 - Pantone's Colour of the Year (1)
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So, moral of the story? Use Ultra Violet if you like it (and want to stay hideously on-trend). If it’s anything like their pink predictions, then this purple shade is likely to be a big hit in a couple of years; so you’ll be well ahead of the curve.

5 Ways to Use Pantone’s Colour of the Year in Your Home:

  1. Moody Ultra Violet: Going Whole Hog

Of course (if you’re brave and in the market for a whole room/home makeover) there is always the option to redecorate completely and go the whole hog using Ultra Violet as your inspiration. Using a varied colour palette that includes teal, navy blue and forest green will make for a dark, mysterious and overall moody atmosphere. Highlight pieces in copper or gold (such as a drinks trolley, ornate mirror or picture frames) will have a regal effect thanks to the rich and complex history of purple and blue.

AFH - Moody Ultra Violet - Pantone's Colour of the Year (1)
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  1. Using Accent Pieces to Introduce a Gentle Theme

If you’re not in the market for a complete overhaul (honestly, who is?) then choosing Ultra Violet accent pieces to subtly suggest a colour theme is a better option.

Extras such as blankets, throws, vases, ornaments, flowers and fruit bowls are items that can be changed more often.  By swapping them all out for items in the same tone of Ultra Violet you’ll be injecting a little fresh life and a shout out to Pantone’s Colour of the Year.

AFH - Using Accent Pieces - Pantone's Colour of the Year (1)
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  1. Painting the Walls (But Nothing Else!)

It’s time to turn your back on the white walls of the Scandinavian interior design trend. Pantone’s announcement and the start of a new year are perfect excuses to get the paint brushes out. Be brave, be bold and be Ultra Violet. If you’re worried about overkill then why not opt for a feature ceiling, a half-wall paint or purple doorway?

AFH - Painting the Walls - Pantone's Colour of the Year (1)
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  1. Selecting One Large, Standout Item

It can be hard to disassociate big purchases from being perceived as big issues. Choosing a stand out item in a bright and bold colour (LIKE ULTRA VIOLET, HINT HINT) may seem like a little daunting prospect, but when these are put into a room full of other colours or another theme it will melt away into the background.

AFH - One Large Item - Pantone's Colour of the Year (1)
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  1. Use Behind Closed Doors for Subtle Incorporation

Not ready to jump right in? But planning an upcycle project soon? A cheap and easy way to incorporate Pantone’s Colour of the Year into your lifestyle is by painting the backs of doors for a chic splash of Ultra Violet. From bedroom doors to living room cupboards and kitchen cabinets, the hidden spaces to be spruced up are endless!

AFH - Behind Closed Doors - Pantone's Colour of the Year (1)
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What do you think of Ultra Violet? Will you be using it in your own home in 2018? Let A Fancy Home know on Twitter!