In Review: Houzz of 2018 in Soho, London

AFH - Kid's Room 1 - Houzz of 2018

So, A Fancy Home caught wind of a fun (AND FREE) interior design pop-up in a very chic part of London, Soho; Houzz of 2018. Known for its boutique restaurants, sordid nightlife and unparalleled entertainment options – we knew that a show in this location wouldn’t be one to miss.

Houzz of 2018: What Was It?

The event was organised by (you probably guessed) Houzz, in partnership with Dulux and Nespresso. Dulux supplied the paint, Nespresso supplied the coffee and Houzz supplied the interior designers, which included the award-winning interior design agency Run For The Hills.

Rented for the week was a four-storey townhouse, nestled in the heart of London. What better way to exhibit home décor than showcasing how their range could work in real homes?

#HouzzOf2018 at a Glance

AFH - Kid's Room 2 - Houzz of 2018The themes that ran through the house/event became clear very early on. Each room sported a circular mirror and copper accents – sometimes a copper tingled mirror that harked back to industrial chic. A dusky, gender-neutral pink was very common, I’d go as far as saying it featured in almost every room – Houzz obviously thinks that the stronghold of Millennial pink is here to stay.

Alongside this an Asian influence was apparent in the living room, a traditional style in the kitchen and a gender-neutral, retro style opted for the children’s bedroom.

  • Circular mirrors;
  • Copper accents;
  • Marble and marbling effect;
  • Dusky (MILLENNIAL) pink;
  • Asian influence;
  • Natural materials like wood and wicker.

#HouzzOf2018: A Breakdown

Houzz of 2018: The Living Room

AFH - Living Room - Houzz of 2018

The first room and the first rusty circular mirror. Two, actually. The room itself was a fusion of the ever-trendy industrial (rusty and copper accents), mid-century modern (with a leggy, marble-topped coffee table) and Asian elegance; lots of wicker baskets, exotic plants/botanicals and even a wicker sofa.

The room itself was largely dominated by an opulent rusty orange, velvet sofa (which was to die for) and available for only £4,590 from Red Edition.

The sofa itself embodied the room – it incorporated emerging colour trends in 2018 (read more about that here), and the current love for natural materials, luxury fabrics and modernising vintage designs into contemporary and chic alternatives.

As a whole, the room confidently mixed interior design themes without being cluttered or minimalistic, which made for a wholly realistic result that could be found in most people’s homes.

Houzz of 2018: The Dining Room

AFH - Dinning Area - Houzz of 2018

The dining room was we found to be a fairly uninspiring aspect of the exhibition, largely due to the fact that it occupied the smallest room so the amount of customisable space was limited.

A large wooden table propped up by hairpin legs dominated the area. By all accounts the table was beautiful – it was one solid piece of wood that had been largely untreated (and possibly susceptible to stains) and still had its natural shape along the edges. The table was surrounded by mid-century modern/industrial chic chairs.

While all the pieces were lovely none were “stand out”; it didn’t push boundaries and only showcased “safe” interior design theme. Yes, mid-century modern and industrial are popular, but they have been for some time. We weren’t bowled over here.

Houzz of 2018: The Kitchen

AFH - Kitchen - Houzz of 2018

The kitchen looked less like a showroom and more like a bog-standard kitchen that I’d compliment a friend for having… but forget about instantly after leaving. Shaker style kitchens have been popular since the beginning of time, i.e. “safe”.

Generally, the room was largely non-descript other than the nice juxtaposition of dark blue cabinets (a 2018 trend) with the rich green wall colour (Dulux’s Gooseberry Fool); as the old saying goes blue and green should never be seen, but in this case, it worked wonderfully.

Other highlights of the Houzz of 2018 kitchen included the herringbone splashback tiles (I do love herringbone and it is an upcoming trend) and superb matte ceramic crockery set; and as we all know, we love ceramics.

Houzz of 2018: The Bedroom

AFH - Bedroom - Houzz of 2018

Dark, moody and textured. The House of 2018 bedroom was comprised of overlapping and layers upon layers of textured fabrics.

The room featured Dulux’s Colour of the Year: Heart Wood. The dusky pink takes homage from the ever-popular millennial pink in a toned down, warm and woodier alternative for 2018. Heart Wood pairs well with browns and pale purples such as a lilac, as well as warm blues.

White floorboards were featured throughout the Houzz of 2018 showroom but were particularly noticeable in the bedroom because it was populated by lots of textured carpets; (like this DELIGHTFUL one from A.U.Maison). Like the living room, the bedroom featured natural materials like wicker baskets, plants and terracotta.

Evidently, the ladder shelving unit is here to stay for 2018; perhaps a rustic wooden one would have fit the aesthetic more?

Houzz of 2018: The Bathroom

AFH - Bathroom - Houzz of 2018

Much like the rest of the house, white floorboards, natural materials (wicker), circular mirrors, marble tiling and copper accents monopolised the room.

The cast iron bath with a black exterior juxtaposed nicely against its icy white interior. Rather than dominating the room, like show-stopper baths often do in showrooms, it was nestled to one side to give equal importance to each element. Mounting the sinks onto a wooden desk was a lovely touch. The splashback featured the second type of marble tile in the room to really hammer that 2018 trend home.

The grid shower screen was not only a refreshing New York loft style but worked extremely well as a room divider – showcasing how to delegate zones in an open-plan environment.

Houzz of 2018: The Children’s Bedroom

AFH - Kid's Room - Houzz of 2018

For me, the children’s bedroom was the best room. It’s very hard to paint a room pink and still make it gender neutral.

The room automatically had a dynamic feel thanks to the mountain-shaped wallpaper cutouts, hop-scotch rug and floor pillows that a playful energy by making the room itself encourage an active playtime. The wall could become part of an imaginary world while the rug inspired its inhabitants to hop, skip and jump across the room.

The animal print wallpaper on an opposing wall, grouped with the yellow and white bed, grey and white paint colours and red Indian theme helped keep the room gender neutral yet full of character.

The incorporation of prints and small painted details hidden on wall corners would arouse a creative outlook and interest for manual crafts – the lack of technology in the room didn’t feel evident. Thanks in part to the designated reading chair with a bookshelf and desk devoid of gadgets – only housing notepads and paints.

So, the children’s bedroom at the Houzz of 2018 event receives two thumbs up from A Fancy Home.

#HouzzOf2018: The Verdict

AFH - Living Room 2 - Houzz of 2018

Overall the Houzz of 2018 event was good. It clearly demonstrated the interior design themes that they have pegged for the coming year and how they could be executed within the average household. At times the designers were reserved and tended for safe options, focusing heavily on “Instagram” and “Pinterest” favourites. But we can hardly blame them for that!


#HouzzOf2018: Our Top Picks

Red Wicker Sofa, Red Edition | £4,590.00

AFH - Red Wicker Sofa - Houzz of 2018 (1)

Astonian Box Table-Top Basin, Aston Matthews | £198.10

AFH - Basin - Houzz of 2018 (1)

Rug-Dagmar-Natural/Black, A.U. Maison | Contact for Quote

AFH - Rugs - Houzz of 2018

Matte Ceramic Crockery, Hend Krichen | £35.00 +

AFH - Matte Ceramics - Houzz of 2018 (1)

Grid Shower Panel, Aston Matthews | £1,233.60 – £1,905.60

AFH - Shower Grid - Houzz of 2018 (1)