What’s hot right now in the world of interior design? Pink, Millennial Pink. It’s everywhere, on products, on furniture, and all over the runway. It has infiltrated fashion, technology (hello rose gold iPhone) and film (see The Grand Budapest Hotel). It’s no surprise that the colour has started to permeate the interior design world too.
What is Millennial Pink?It’s a light shade that lies somewhere between grapefruit, apricot, and salmon. When it first began popping up around 2012, it appeared as a toned down version of its foil, Barbie Pink. By the time it had been affectionately dubbed Millennial Pink, the colour had broadened as an umbrella term for a range of shades; from beige with a touch of pink to a peach-salmon hybrid. Whichever version of Millennial Pink you come across, the main characteristic (other than pink obviously) is its pastel tone.
Why is it Called ‘Millennial’ Pink?Millennial Pink has managed to shake off the girly-girl stereotype of its predecessor and instead demands an androgynous label. It speaks to the era that’s demanding androgyny, where trans models are walking the runway showcasing gender-neutral clothing lines.
It certainly helps that during the social media era and Instagram-filtered times that Millennial Pink happens to be both flattering, flattening and pleasing to the eye (most digital filters that ‘warm’ images will have a touch of pink).
This achieved Millennial Pink its name, but it’s not the reasons keeping it around for so long. When Pantone dubs Tangerine Tango or Blue Iris as The Colour of the Year, you expect to see them around in showrooms, but Millennial Pink has defiant staying power. It’s been knocking around the design industry since 2012, and now just as we’re expecting it to slow down, it has dominated Milan Design Week and appeared again in Fenty’s spring lookbook.
When you take into consideration the reassurance of 80’s inspired design, bringing along turn-of-the-century pinks (Paris Hilton, Juicy sweat suits, fuzzy Clueless pens) and tacky ‘80s tropes (Pepto couches) – it’s no wonder Millennial Pink is exhibiting stronger staying power than red wine on a white carpet.