Millennial Pink is Still Making the Boys Wink

What’s hot right now in the world of interior design? Pink, Millennial Pink. It’s everywhere, on products, on furniture, and all over the...

What’s hot right now in the world of interior design? Pink, Millennial Pink. It’s everywhere, on products, on furniture, and all over the runway. It has infiltrated fashion, technology (hello rose gold iPhone) and film (see The Grand Budapest Hotel). It’s no surprise that the colour has started to permeate the interior design world too.

But what do you know about the colour that’s taking the world by storm? Where did it come from, what does it look like and how can you incorporate it into your own home?

What is Millennial Pink?

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It’s a light shade that lies somewhere between grapefruit, apricot, and salmon. When it first began popping up around 2012, it appeared as a toned down version of its predecessor, Barbie Pink. By the time it had been affectionately dubbed Millennial Pink, the colour had broadened as an umbrella term for a range of shades; from beige with a touch of pink to a peach-salmon hybrid. Whichever version of Millennial Pink you come across, the main characteristic (other than pink obviously) is its pastel, muted tone.

Why is it Called ‘Millennial’ Pink?

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Millennial Pink has managed to shake off the girly-girl stereotype of its predecessor and instead demands an androgynous label. It speaks to the era that’s demanding androgyny, where trans models are walking the runway showcasing gender-neutral clothing lines.

It certainly helps that during the social media era and Instagram-filtered times that Millennial Pink happens to be both flattering, flattening and pleasing to the eye (most digital filters that ‘warm’ images will have a touch of pink).

This achieved Millennial Pink its name, but it’s not the reasons keeping it around for so long. When Pantone dubs Tangerine Tango or Blue Iris as The Colour of the Year, you expect to see them around in showrooms, but Millennial Pink has defiant staying power. It’s been knocking around the design industry since 2012, and now just as we’re expecting it to slow down, it has dominated Milan Design Week and appeared again in Fenty’s spring lookbook.

When you take into consideration the reassurance of 80’s inspired design, bringing along turn-of-the-century pinks (Paris Hilton, Juicy sweatsuits, fuzzy Clueless pens) and tacky ‘80s tropes (Pepto couches) – it’s no wonder Millennial Pink is exhibiting stronger staying power than red wine on a white carpet.

So, What Does this All Mean?

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Well, if you hate Millennial Pink then we apologise profusely because it’s not going anywhere quickly. But, if you like Millennial Pink, then you’re fortunate because it’s likely to be sticking around – making it a good choice for interior design decisions if you’re planning on making some soon.

How to Use Millennial Pink in Your Home

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Really, there are tonnes of ways to use millennial pink in your home if you want to stay on trend; whether you want a subtle nod towards the theme or a complete overhaul, thanks to its dusky, dull and often matte finish, the colour, even when used in large quantities, manages to never look garish or tacky.

Like most colours ‘pink’ has many different shades, each with their own undertone – which could be cold or warm. These different tones dictate how they should be used within interior decor and with what other colours it should be paired.

Cold Pinks

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If you’re planning on using pinks with a colder undertone – such as blue and green (and less peach) – these go very well with grey and white. And any shade of grey for that matter. Likewise, thanks to the bluey green undertones these shades also pair well with green (which is also very on-trend this year).

This is ideal for people who are looking for a more subtle nod as large furniture choices, such as sofa’s and bedspreads can be picked in neutral greys and dressed up with cold pink accessories.

However, having a colour theme that’s completely cold undertoned could create a cold atmosphere in a room. A fun and easy way to counteract this is to intersperse metallic hints such as copper and gold. These shades are not only warm in tone but also suggest regality and festivity – i.e. an instant mood facelift.

Warm Pinks

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Warms pinks are different to cold pinks (there’s a hint in them having a different title); these are shades that have more red undertones – so your peaches and salmons.

Warm-toned colours naturally invigorate a room, giving a sense of energy. This makes warm-toned colours ideal for active rooms such as kitchens and dining rooms.

If you’re choosing a warm pink as the main colour, pairing it with other warm colours can be visually noisy. So, offsetting the warm pink with cold-toned accents would help neutralise the room. Unless, however, you’re looking to execute an over-themed and saturated look – in which case similarly warm-toned or even clashing shades will work well.


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